No one gets uplifted or inspired when passing a vacant storefront. It’s depressing. It doesn’t bode well for the image of the community, and certainly isn’t fun for the adjacent business owners. So what can be done to bring some life back to these dark voids? If you can get permission from the building owner, here are some quick tips:
For those buildings with window displays:
Post a calendar of community events on an easel in the window and illuminate it well. If track lights are not an option, buy a floor standing light fixture that allows you to position the spot light(s). [see photo attached]
Create a fun window display using merchandise from neighboring stores. Place a sign acknowledging the merchants and where they are located. Illuminate the display and sign.
Buy some temporary paint and have an artist paint a large seasonal graphic on the window. Change the graphic monthly.
With all of the above suggestions, be sure to make room for a sign that describes the benefits of the space to entice passing pedestrians. You never know who might be interested in leasing the space, or who KNOWS someone interested in leasing a space like it.
For buildings without window displays, round up volunteers in the building trades and:
Remove ripped or damaged awnings. No awnings are often better than old tattered ones.
Paint window and door trims an attractive color that coordinates with the rest of the building.
Get an exterior light working and on a timer so the façade is not dark during the evening hours.
Post a weatherproof sign on the outside that describes the space for lease and/or contact information.
Place a large urn on the sidewalk with seasonal flowers/greens in it. Make sure it is well maintained.
You’ll be surprised how much these improvements/enhancements can help boost community morale and expedite getting the space occupied.
Now, if the owner is not open to these ideas, and no amount of sweet-talking will change his/her mind, then there is a bigger problem at hand and one that needs a different kind of attention. This is when some serious negotiating needs to take place regarding the future of the building. And if all attempts meet staunch refusal to move forward in any matter, then it’s time to surrender the fight and wait. Eventually, the scenario will change. In the mean time, you can find comfort in the fact that you’re not alone. All communities have a curmudgeon or two in their mix. It’s what makes the world go round.
