McFarland, WI Market Analysis and Strategic Plan
Market analysis and economic development strategies.
The Need
The Village of McFarland authorized the completion of a market analysis and economic development strategic plan. These studies were undertaken in conjunction with the creation of the Eastside Neighborhood Plan and Village-wide Housing Demand Assessment.
Highlights
RR examined current market conditions and defined McFarland’s position in the Madison Metropolitan Statistical Area.
The assessment of existing market trends informed our recommendations for any impact of the Village through its development efforts. The report could also be used as the basis for crafting marketing messages to new potential residents, businesses, and developers.
Impact
The report provides the information and tools to guide decision-making and activities over the next five years and beyond.
McFarland is uniquely situated within the Madison region to provide access to national transportation corridors, regional entertainment, and recreational assets. Leveraging those assets for economic growth will be critical to maximizing opportunities over the next five to ten years.
Related Projects
Development Strategy
Re/development Strategy
