City of Watertown Downtown & Riverfront Revitalization


Watertown city council hired Redevelopment Resources to create a revitalization plan for the city’s downtown and riverfront. The city needed a central, attractive place for people to congregate.


We proposed the construction of a town square with an amphitheater on the Rock


  • Acquire and demolish a block of buildings on Main Street
  • Construct a town square with amphitheater on the Rock River
  • Build a hotel on the city-owned lot next to the town square
  • Complete the river walk
  • Develop a commercial rehabilitation revolving loan fund


Project Planner and Idea Generator


  • Mayor
  • City Council
  • City staff
  • Local stakeholders

Plan Scope

  • Transformative
  • Impact Level
  • Small

How can we impact your project?

Let's talk

Sign of for Redevelopment Resources Updates