City of Two Rivers – Economic & Community Development Strategy
Need
The City of Two Rivers hired us to create a dynamic, realistic plan to boost their economy and community. The City needed to rid blight, recruit young families and attract employers to Two Rivers.
Impact
We focused on their river fronts, targeting buildings for redevelopment. We recommended marketing to solopreneurs and virtual companies. Two Rivers offers natural amenities attractive to young business owners starting families.
Highlights
- Identified priority redevelopment properties
- Recommended redevelopment TID for downtown and west Twin River area
- Maximized use of natural features to attract visitors and new residents
- Leveraged existing org structure for more effective implementation
- Located financial resources to support strategy
Role
Market Research and Trend Forecasting
Collaborators
- City staff
- Mainstreet
- Progress Lakeshore
- Local business community
- Realtors
- Lester Public Library
- Local cultural and natural assets (Woodland Dunes, Hamilton Woodtype museum, and others
- Large employers
- Manitowoc City and County
- Local healthcare entities
- Two River Public School System